RedeemItNow™, WWP’s proprietary rewards solution, has become a leader in encouraging better respondent cooperation. We treat our panel(s) with respect and offer some of the largest payout in the industry. The pioneers of WWP have been building sustainable relationships with survey participants since 1999. We have spent more than 10 years researching ways to overcome respondent fatigue, laziness, speeders, and cheaters. WWP involves end users, decision makers and clients in Respondent Cooperation Initiatives for maximum effectiveness while continuing to follow Industry Best Practices. WWP builds respondent loyalty and honesty for the long term while managing retention to minimize duplicity and attrition. RedeemItNow’s™ built-in security (shipping addresses, cash payouts) allows WWP to triple check against possible fraud.