Opinion polls suggest consumers favor organizations that support worthy causes. These findings have encouraged adoption of Corporate Social Responsibility (CSR) initiatives and Cause Marketing (CM) campaigns as agents for social change and brand credibility.

Mr. John Paukulis, CEO of Worldwide Panel, is championing SchoolFund.org, a new Social Enterprise for small to mid-sized businesses he hopes will help fund education while earning businesses the trust and good-will of consumers. Mr. Paukulis believes people are moved to march on Wall Street because they are fed-up with financial inequities. "Companies who do not take into consideration their own social responsibility may find their brands rejected. For many small and mid-sized businesses, CSR has been out of reach. SchoolFund.org can change that," says Mr. Paukulis. SchoolFund.org will offer Trust Seals, similar to BBB or VeriSign seals, that verify contributions for the cause. Supporters can display the SchoolFund.org seals and certificates on their website, banner ads, email marketing, and at their physical place of business. Use of the Seal promotes educational funding awareness, much like a breast cancer ribbon or wristband.