In addition to our consumer panels, WWP has proprietary specialty panels that include business professionals, IT decision makers, entertainment professionals, consumers affected by health conditions and ailments, and growing multi-cultural and ethnic panels.

WWP has an extensive membership of highly active and richly-profiled business professionals and IT decisions makers who come from a range of company sizes and industries.

With headquarters in Los Angeles, CA, WWP works closely with entertainment industry leaders and understands the many intricacies in profiling for film, television, music, theatre, and more.

WWP’s consumer health and ailments panel is based on both conditions that members report as well as conditions that occur within a member’s household. This panel consists of both caregivers for family members, young and old, as well as those who suffer from health conditions or ailments.

One of WWP’s fastest growing demographic samples, our ethnic and multicultural panels, includes consumers and business professionals who are profiled on a range of identifying characteristics including, but not limited to: nationality, country of origin, generation, years in country, languages spoken, languages understood, and languages written and read.