 WWP uses many precise data points to classify and identify our consumer panelists. Here are just a few of the basic categories:
| BASIC PROFILE |
| Age |
| Gender |
| Ethnicity |
| Relationship Status |
| Level of Education |
| Employment Status |
| Recent/Future Events |
|
| EMPLOYMENT |
| Industry |
| Department |
| Job Title |
| Types of business |
| Number of Employees |
| Company Ownership |
| Technology Related Business |
| Vendor Type |
|
| HOUSEHOLD INFORMATION |
| Primary Residence Type |
| Primary Residence Ownership |
| Neighborhood Type |
| Number of Children |
| Languages Spoken |
| Household Pets |
|
| HOUSEHOLD TECHNOLOGY |
| Primary Computer Information |
| Number of Computers |
| Printer Types |
| Online Activities |
| Number of Wireless Phones |
| Wireless Provider |
| Activities on Mobile Phone |
| Electronics Owned |
| TV Service Provider |
| Cable or Satellite Provider |
| Gaming Systems |
| Favorite Types of Games |
| Internet Connection Type |
| Mobile Phone Brands Owned |
| Home Printer Brands Owned |
| Digital Camera Brands Owned |
| Printer Cartridges Purchased |
| HOUSEHOLD FINANCIAL |
| Primary Bank |
| Types of Accounts at Primary |
| Bank |
| Services Used at Financial |
| Institution |
| Types of Credit Cards |
| Equity Line |
| Mortgage |
| Investable Assets |
| Financial Assets |
| Investment Accounts |
| Financial Service Firms |
|
| SOCIAL ACTIVITIES |
| Areas of Interest |
| Sports and Activities |
| Frequency Of Exercise |
| Frequency Of Restaurant Meals |
| Types of Beverages |
| Alcoholic Drinks Per Week |
| Religion |
| Cigarettes Smoked Per Day |
|
| AUTOMOTIVE |
| Vehicles Currently Owned/Leased |
| Primary Vehicle Ownership |
| Primary Vehicle Type |
| Alternative Vehicle Ownership |
| Equipped with GPS |
| Equipped with Satellite Radio |
| Typical Purchase Type |
| Future Vehicle Ownership |
| Future Vehicle Type Consideration |
| Future Vehicle Highest |
| Estimated Cost |
|
| TRAVEL |
| Business Flights per Year |
| Personal Nights in Hotel |
| Business Nights in Hotel |
| Personal Rental Cars Used |
| Business Rental Cars Used |
| Membership Programs |
| US Destinations Visited |
| Global Destinations Visited |
|
