WWP starts its Data Integrity Checks as soon as a user registers.  There are many “hints” that users give when entering in their profile points.  We have developed a suite of Profile Validity Checks that review everything from speed of registration to cheater "keywords" used in open fields.  These tools are very helpful but do not replace the human eye.  Therefore, WWP has employed a small team to check data points on an ongoing basis.

WWP also has many Profile Validation Check Points where we ask random questions that refer to a user's profile, such as: "What is your date of birth?" This sounds like a simple question, but it can trip up a panel member if he/she wasn’t telling the truth at the time of registration.

We also have shipping addresses at RedeemItNow™, as well as PayPal and Amazon (gift certificate) membership information that we reconcile with each respondent's registration data points.