The implementation of SurveyDefender™ occurs the moment you form a relationship with Worldwide Panel (WWP). It is our standard system of defense. It ensures that we have the best panel of respondents for your research concerns.


The market research industry faces challenges concerning the preservation of accurate, honest, and quality respondents. WWP uses the SurveyDefender™ solution to address these growing concerns. SurveyDefender™ offers proprietary technology to WWP clients to preserve the integrity of the vital research gathered from all of our panels.


SurveyDefender™ is effective because it deploys numerous technologies to secure surveys. It is not just one line of defense, but rather an intricate system which validates user identification, secures survey data, generates internal data, analyzes respondent history, and prevents data duplication.


WWP's proprietary technology utilizes several innovative tools to combat security concerns. With the use of technology such as digital fingerprinting and GEOIP tracking, SurveyDefender™ is able to generate user identification data to verify the authenticity of a particular respondent. In addition, key encryption adds another level of defense, decreasing instances of data duplication through a specialized key encryption code. The notified panelist can only access a particular survey using their assigned keys once.