In addition to full-fielding research services, WWP continues to expand its range of services offering In-Home-Use Testing as a means of bridging the gateway between initial concept testing and new or redesigned product launch. IHUT helps companies determine, quantitatively, the degree of consistency between consumers’ experiences as expressed in concept testing and consumers’ experiences using the product in their home environment.

WWP’s IHUT capabilities produce invaluable qualitative and quantitative results. In-Home-Use Tests can deliver insightful consumer reactions to product tests. WWP can manage these projects and deliver consumer reactions to specific product tests through follow-up surveys.

These results will not only gauge product performance but also gauge consumer emotions and associations to your product based on the context of its product category. WWP’s dedicated team will streamline this experience and deliver your results in a timely manner.

As product launch costs continue to rise, WWP’s capability to assist in carefully selecting and engaging participants appropriate to the product’s demographic segment remains strong. IHUT consumer experience research will return key performance indicators such as initial impression, appeal, expectations, acceptance, rejection, feature and overall satisfaction measures as well as purchase intent.

These important insights, along with coded open-ended questions, allow our clients to determine the next steps in the product launch continuum at a relative low cost consistent with integrated IHUT/online research methodology.