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How is SurveyDefender™ different from other defense systems? |
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SurveyDefender™ is a centralized server and re-direct system that WWP, and any company in the industry, can use to protect their panel registrations and/or surveys from bad data.
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How does SurveyDefender™ protect against duplicate data?
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SurveyDefender™ uses a number of tools to prevent duplicate data, including digital fingerprinting and key encryption.
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How does SurveyDefender™ protect against dishonest and inaccurate respondents? |
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SurveyDefender™ effectively blocks simulators, straight-liners, multiple account holders, and multiple accounts by employing a sophisticated set of behavioral algorithms, digital fingerprinting, pre-screening tests, and other proprietary technology. |
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Does SurveyDefender™ negatively affect the respondents who are honest? |
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No, absolutely not. SurveyDefender™ tools are non-intrusive, and any survey respondent who follows the terms and conditions of their respective panels will not be impacted. |
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How is SurveyDefender™ more effective than other systems? |
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Not only is SurveyDefender™ offered to the entire industry, it also utilizes a proprietary system of technology to combat specific risks within the industry. |
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Is SurveyDefender™ really free to everyone in the industry?
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Yes. Both free and paid services currently are offered.
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| 7. |
What exactly is digital fingerprinting and how does it help market research?
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Digital Fingerprinting is the art of gathering digital data. It works by taking freely available data sent by a web browser and creating a profile using particular data points. It is a non-intrusive method of identifying a matching behavioral profile, even if the person is attempting to log on using a different account and ID.
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What exactly is key encryption and how will it secure data?
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Key encryption uses a self-generated key created in house that prevents external decryption. It scrambles surveys and responses, so that no outside eavesdropper can understand what is being said. Only the partner and the key holder can decrypt the information.
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How does telephone verification work? |
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Telephone verification is a PAID service used to verify the authenticity of a new panel member. New users are required to provide a phone number so that our application can contact them and request that they input a code provided by our system via email or SMS.
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What is a cheater score? |
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The system identifies a potential cheater (straight liner, simulator, gibberish in open fields), and a cheater score is generated according to the suspected offense. If the members' cheater score is above a certain level, they will be banned from receiving further invites to surveys. |
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